Commerce media is the fastest-growing channel in advertising and the one with the most complex chain of custody. Product leaves the shelf, data flows to the platform, media gets activated, and somewhere in that loop fraud finds a way in. This panel walks the audience through the full journey from shelf to data to media and asks the harder question: how do you actually prove what worked, and how do you stop what shouldn't have happened.

"The Next Era of Women's Sports: From Sponsorship to Leadership"

This session asks what it actually takes for major brands to lead — not just sponsor — the next era of women's sports, with a focus on audience shift, brand safety, and the retail extension. Featuring Mondelez and Foot Locker. In Partnership with IAS, The 614 Group, MJGrowth.

"The New Prescription: How Pharma Marketing Is Being Redefined" — Privacy regulation, AI, and shifting consumer behavior are converging — creating pressure and opportunity in equal measure. Brand leaders, agency strategists, and platform partners share where pharma marketing is headed and how the industry's boldest organizations are setting their agenda

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Vision without execution is aspiration. How leading brands and agencies are using programmatic, AI-driven targeting, and closed-loop measurement to connect spend to real health outcomes. Platforms, practitioners, and buyers in the same room — no theory, just what's working.

Shoppertainment is commerce media meets creator marketing — QVC built for the platforms of today. Creators move product through entertainment, not interruption, which raises the questions that actually matter: how do you measure what drove the sale, how do you vet the creator, and how do you keep the environment safe when content is live, fast, and creator-controlled? Platform, brands, and measurement infrastructure in the same room, defining the operating model.